It takes the form of a chart, where the y-axis represents the rate of market growth and the x-axis represents market share. Besides potentially improving resource allocation, this matrix also helps companies make more effective business decisions regarding product management, strategic planning and brand marketing. The BCG matrix, also called the growth share matrix, is a planning tool created by the Boston Consulting Group that helps organizations analyze their different business units and product lines and efficiently allocate resources between them. Related: Management Skills: Definition and Examples What is the BCG matrix? ![]() In this article, we discuss what the BCG matrix is and explain when and how to use it. Before you can start making these decisions, it's important to learn to use the BCG matrix. Regardless of your role within the company's management team, understanding the BCG matrix can help you make better decisions when managing your organization's investment portfolio. The BCG matrix is a framework designed to help organizations with their long-term planning.
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